Spend 90 minutes on the problem in your business that matters most right now.

 

 

You will leave knowing
what you need to do
and what it will take.

Hi, I'm David Hochberg,

Advisor to the Founder.

I work with founders on problems involving business partners, executives, key employees, ownership, money, and direction.

The SEE Table is 90 minutes with me on one problem in your business.

You bring me what's going on, and we work through the whole thing, including the people around it, why it's been so hard to solve, and what's likely to happen once you act.

 

Book the SEE Table

IS THIS YOU?

These are some of the problems founders bring to the SEE Table, whether they came up last week or have been going on for months.

The partner you started the company with wants something different from it now, and you keep having the same disagreement.

An executive who has been with you for years is no longer right for the role.

You're not sure you should still be the one running the business day to day, or whether it's time to bring in someone else.

Part of the business is losing money, and you haven't worked out whether to fix it or cut it.

Someone has made an offer to buy the business, or you've started thinking about selling.

You've started something new and keep going back and forth on how far to commit to it.

You've fixed the same problem more than once. And it's still there.

Any of these can be the one problem you bring.

What Happens at
the SEE Table: 

 

Problems like these are difficult because the problem is rarely just the problem itself.

It might be a loyal partner you started with, an executive who helped build the business, money that's hard to walk away from, or what reversing an old decision would say about you.

Often you already have a sense of what needs to happen.

If you don't have an answer yet, we work it out in the meeting.

I am not tied to any particular outcome, so I will tell you exactly what I see, even when it isn't what you hoped to hear.


What we do together

  • Go through what is happening, who is involved, and what is at stake

  •  Figure out what's making the problem so hard to solve

  • Map out the ways forward and what each would cost in money, time, and people

  • Work out what you need to do and what it will take 

    If you're dealing with something like this, the SEE Table is where to start.

    90-minute private Zoom session

    $1,500
    No ongoing commitment

     
Book the SEE Table

HOW I WORK

SEE → SHIFT → LEAD 

 

Every founder I work with enters through the same doorway: 
the decision they already know needs to happen.

From there, the work expands only if it needs to.

Here’s what it looks like:

SEE:
 The 90-Minute Decision Table 

 

The moment where the noise dies down and you are face-to-face with the real decision.

SEE is where we put the decision on the table and get to the truth underneath it.

The part you haven’t been able to resolve, no matter how many scenarios you run.

It’s where you finally see a path forward that doesn’t cost you your people, your integrity, or yourself.

You walk away in 90 minutes with:

  • The real issue

  • The real decision

  • What the fallout actually is

  • The next two or three steps that stabilize everything right away

You get the clarity and direction you can act on immediately, the kind that shifts your business in real time.

SEE is where you stop circling and step back in command.

And once you know the move, the real game begins: implementing it without breaking anything.

That’s where SHIFT comes in.

SHIFT:
The 3-Month
Private Intensive

 

If we both want to continue, we move into 90 days of focused advisory so you can execute the decision without losing your momentum or authority.

This usually includes:

  • Bi-weekly working calls

  • On-demand access when something unexpected hits

  • Real-time navigation as the decision moves through the business

  • A second look in the moments where your confidence wavers for half a second

Here’s what this looks like in real life:

You finally make the call to replace a key operator.
The next week, the team gets unsettled.
The week after, the revenue dips.

This is where you start second-guessing yourself.

Not because the decision was wrong, but because the noise got loud.

Once you’ve escaped the dead end, SHIFT is what keeps you from slipping back into it.

SHIFT is where you stay the course.

You stay grounded, the decision holds, and the business reorganizes around your leadership instead of the fear.

As the weeks go on, you start to see what happens when you follow through on your decision:

  • The team stops guessing what you want

  • Your focus snaps back into place

  • The execution becomes predictable

  • Your revenue steadies because the structure stabilizes

The business is finally moving the way it was supposed to.

And then almost every founder hits the same moment.

The revenue is solid…
the business has adjusted…
and bigger and more challenging questions start to surface.

That’s where LEAD begins.

LEAD:
A 6-Month Strategic Partnership

 

By the time you reach this stage, the questions on your plate aren’t tactical anymore.

They’re bigger.
Heavier.

They impact the future of your business.

SHIFT got the decision made and moving.

LEAD is where you realize you’re not just fixing problems anymore.

You’re steering the next version of the business.

And that hits a different part of you.

The higher the stakes get, the quieter it becomes around you.

The room gets bigger, but the number of people you can actually think with gets smaller.

That’s why this tier exists.

LEAD is a long-term strategic partnership for when you don’t just want support.

It's when you want a second mind in your world that isn’t protecting your comfort, your ego, or your fear of how a move might land.

You want someone who holds the direction with you…
who sharpens the bigger questions…
and who keeps the business aligned with the version of you that actually leads. 

The you who’s clear, settled, and operating from your real standard instead of your survival mode.

And when you stop carrying the big decisions alone, something shifts in your body.

You start moving like a person who knows they can hold the leadership role they’re stepping into.

This isn’t coaching.

This is a long-range decision partnership, built so you don’t start playing smaller just because the decisions got bigger.

If SHIFT reset your momentum, LEAD is where you step into the version of leadership that can hold bigger decisions, bigger stakes, and a bigger future.

I’m David Hochberg.

 

For nearly 30 years, my work has been about people under pressure and the high-stakes decisions they face. That experience shapes how I look at a business problem. I pay as much attention to the people and history around it as I do to the numbers.

I've worked with a founder deciding whether to close a money-losing business or bring in someone else to run it, and he left knowing the business could work with someone else running it.

Another was deciding whether to hire a CEO, and he left knowing he should lead the company himself.

Another was trying to decide how far to commit to a new business and how to fund it, and a new option came up in our work, raising outside money earlier than he had planned.

I turn the truth into something you can act on.

Once we see what's really going on, we figure out what you're going to do about it.

 

What situation are you dealing with?

 

Bring me the problem.

 


Want to tell me what's going on first?

Plain language is fine, and your message comes straight to me.

 

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